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Simona resides and works in Florence, where she studied theatrical costume at the Accademia Delle Belle Arti before specializing in accessory design. She blens creativity with technical expertise, drawing on years of experience in leather goods design and her passion for the arts. Simona has collaborated and continues to work with many of the world’s leading luxury brands. As an expert CAD designer, she excels in product development, managing multiple projects concurrently, and coordinating with internal teams and brand merchandising. With a proven track record as a Head Designer in the leather goods, footwear, and luxury fashion industries, Simona now runs her own studio in Florence, leading her creative team.

In Simona’s Studio, which she opened in 2006, you can still perceive the original spirit of a 1930’s art atelier.
It has been adapted to work as a logistic and sourcing office and to cover design and product.
Studio is Simona’s inspirational archive where she keeps her vintage bags and an international magazine archive.

Simona, in her Studio, along with her dedicated team and extensive fashion network, offers a comprehensive range of services essential for both style and product management including the following:

STYLE:

Inspiration’s study in order to respect brand identity and mood of the Fashion Show

Strong sketch abilities by hand and computer with presentation by free hand drawings supported by images, CAD and Photoshop.

Colour card definition and material selection

Good technical leather knowledge, understanding of technical specifications.

Good technical knowledge of hardware design with sketch and CAD drawings.

Excellent organizational skills with attention to detail.

Sensitivity to strict schedules and flexibility to make changes within tight deadlines.

 

PRODUCT DEVELOPMENT:

Overseeing of the development process from the design brief to prototypes through to final samples.

Creation of tech sheets for all styles to be passed for launch and development of designs with manufacturers.

Review all prototypes together with the style team and provide correction and feedback to manufacturers to ensure quality of products meets brand’s required level.

Budget compliance respecting different phases of the development and possible research for new appropriate manufacturers.

Research and sourcing leathers and materials.

Follow up on regular basis of the collection timing and deadlines, focusing on costs and target prices, negotiate with manufacturers about industrial costs for target prices requests.

Simona created collections for:

ACQUA DI PARMA
ARMANI PRIVE’
BALLANTYNE
BRIONI
BVLGARI
COCCINELLE
CUOIOFFICINE
DRIES VAN NOTEN
ELENA MIRO’
EMANUEL UNGARO
GIORGIO ARMANI
GIAQUINTO
GUCCI
MASERATI
MAX MARA GROUP
MAZZINI
PINEIDER 1774
PORTS 1961 – PORTS
PRINGLE OF SCOTLAND
SMYTHSON
TOD’S
TRUSSARDI